Deck the Aisles: A Retailers Guide to Onsite Branding Holiday Prep
It’s that time of the year… time for gifts, decorating, family gatherings, and, oh yeah… shopping! Especially for the weekend after Thanksgiving—where stores go back into the black with holiday sales—retailers must be ready for the rush. Holiday prep includes more...Economic Value of Commercial Signage
What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the increased economic value...The Golden Age of Neon
Neon signs: a reminder of time gone by. They hit their peak popularity from the 1920s to the 1960s. Streets were aglow with bright neon signs marketing business’s wares and services, everything from hotdogs to designer clothing at department stores to local...Using Pre-Attentive Processing in Sign Design
Digital media experts estimate that in 2024, the average person will see about 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. As you’ve probably guessed, the internet is responsible for this dramatic shift. The...