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The Golden Age of Neon

by North American Signs | Mar 30, 2021 | Industry Innovation, Miscellaneous, Sign Design And Function, Site Enhancement

Neon signs: a reminder of time gone by. They hit their peak popularity from the 1920s to the 1960s. Streets were aglow with bright neon signs marketing business’s wares and services, everything from hotdogs to designer clothing at department stores to local...

Using Pre-Attentive Processing in Sign Design

by North American Signs | Jan 29, 2021 | Brand Impressions, Economic Value Of Signs, Increase Sales, Sign Design And Function, Signs As Advertisement, Site Enhancement

  Digital media experts estimate that in 2024, the average person will see about 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. As you’ve probably guessed, the internet is responsible for this dramatic shift. The...
Six Ways: Signs Can Increase Your ROI!

Six Ways: Signs Can Increase Your ROI!

by North American Signs | Apr 3, 2019 | Brand Impressions, Economic Value Of Signs, Increase Sales, Sign Roi, Site Enhancement

While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news is there’s no need to worry, we’re here to keep you up to...
The Changing Retail Space: How Signage Can Impact the Retail Experience

The Changing Retail Space: How Signage Can Impact the Retail Experience

by North American Signs | Dec 17, 2018 | Increase Sales, Sign Design And Function, Sign Roi, Site Enhancement

The recent “death of retail’ hype may not be as accurate as many once believed. Recent reports are showing a 5.8% increase in spending from last year, and the strongest growth since 2011. As numbers from Black Friday and Cyber Monday come in, we find ourselves...

Sign Placement

by North American Signs | Sep 16, 2015 | How To Buy Signage, Increase Sales, Signs As Advertisement, Site Enhancement

Sign placement plays an important role in helping a business attract customers and increase revenue. This idea has been widely accepted by the business community as a fact, yet often is not adequately addressed.  Managers understand the key role sign placement plays...

Gaining Attention: Size of Signage

by North American Signs | Jun 27, 2014 | How To Buy Signage, Sign Design And Function, Site Enhancement

Often, your sign is the first encounter for many customers with your business. If this is the case, shouldn’t it stand out? The size of your signage plays a critical role in gaining the attention of potential customers. First Things First: Size The first factor...
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