Brand Tool: Sign Size Visibility Calculator
The size of your sign is critical to ensuring brand visibility. Signs that are too small lead to viewer confusion at best and viewer anxiety at worst. Our visibility calculator helps you quickly determine the optimal sign dimensions* based on how far away your...
Digital and Print Signage: Pros and Cons
While the world is moving to digital everything, it might seem like digital signage is the way to go for many brands. But when you weigh factors like upfront cost, ongoing maintenance fees, content flexibility, and more, brands will get a better feel for what types of...
5 Principles of Wayfinding Design
Wayfinding helps people navigate spaces by answering three questions: Where am I? Where do I need to go? How do I get there? For businesses, effective wayfinding improves customer satisfaction, increases sales, and ensures safety. Here’s a quick breakdown of the five...