When it comes to your brand strategy, are you using the right approaches to position yourself in the most desirable market or industry? From a marketing perspective, this means creating a clear image to convey to your target markets—and then using both new and...
Neon signs: a reminder of time gone by. They hit their peak popularity from the 1920s to the 1960s. Streets were aglow with bright neon signs marketing business’s wares and services, everything from hotdogs to designer clothing at department stores to local...
We have all experienced that unsettling feeling of trying to find our way through a vast building, such as a hospital. Feeling lost can be overwhelming, and at healthcare facilities, time is of the essence. Every moment someone spends tracking down their destination...
Project management often focuses on process. Â As consumers, our biggest concern lies with the finished product. We place an order, wait patiently, and rejoice at its arrival. In the sign industry, this process is a little more complicated. Today we are going to focus...
Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business....
In both aesthetic appeal and its physical structure, your sign design speaks volumes about your brand. Every curve, every light, and every color choice makes an important contribution to the way customers interpret your brand’s personality. At North American Signs our...
