Illuminated signage impacts a business in many ways and restrictions on illuminated signage can directly affect your brand’s marketing efforts and bottom line. Unfortunately, municipalities tend to increase restrictions on it over time. So sometimes...
If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But the research...
It’s that time of the year… time for gifts, decorating, family gatherings, and, oh yeah… shopping! Especially for the weekend after Thanksgiving—where stores go back into the black with holiday sales—retailers must be ready for the rush. Holiday prep includes more...
What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the increased economic value...
Digital media experts estimate that in 2024, the average person will see about 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. As you’ve probably guessed, the internet is responsible for this dramatic shift. The...
The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases...
