BRAND TOOLS
Practical Tools for Better Signage Decisions
Turn early questions about visibility, navigation, typography, and color into a clearer starting point.
Use these free planning tools to test ideas, compare options, and prepare a more productive conversation with your signage team.
A BETTER STARTING POINT
Better Decisions Start With Better Information
Signage decisions become easier when teams can test the basics before a project is fully scoped. These tools help translate viewing distance, facility complexity, typography, and color into useful planning information.
Use them for one location, a remodel, a new development, or an early multi-site standard. Each result is designed to make internal reviews and conversations with designers, architects, facilities teams, and signage partners more productive.
The outputs are planning aids—not final specifications. North American Signs can validate the site, code, materials, fabrication, installation, and long-term program details behind the finished result.
CHOOSE A TOOL
Work Through the First Questions
Each tool focuses on one practical part of a signage decision and gives you a result you can carry into the next conversation.
Sign Visibility Calculator
Estimate readable letter height and preliminary sign dimensions from distance, movement, and message length.
Distance · Letter Height · Sign FaceUse the tool NavigationWayfinding Signage Planner
Turn facility size, entrances, destinations, and decision points into a preliminary sign schedule.
Routes · Sign Types · QuantitiesUse the tool TypographySignage Font Checker
Compare primary and supporting typefaces for hierarchy, readability, width, and intended sign use.
Pairing · Preview · GuidanceUse the tool ColorColor Palette Generator
Create coordinated palettes from a brand color and check contrast with white and dark text.
Harmony · Contrast · Color ValuesUse the tool MaintenancePreventative Sign Maintenance Planner
Protect brand visibility, control repair risk, and build a smarter maintenance program across every location.
Prevention · Maintenance · Budgeting Use the toolFROM ESTIMATE TO EXECUTION
Use the Result to Move the Project Forward
A useful tool should clarify the next decision, show what information is still missing, and make professional review more efficient.
Compare Options
Test different messages, distances, facility assumptions, font pairings, or color relationships before narrowing the direction.
Document a Baseline
Copy or save the output so stakeholders can discuss the same assumptions and identify open questions.
Validate the Site
Confirm conditions through surveys, plans, code research, samples, and real-world viewing before approval.
Build the Program
Turn the validated direction into coordinated design, manufacturing, installation, maintenance, and location standards.
Ready To Start Your Next Project?