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Deck the Aisles: A Retailers Guide to Onsite Branding Holiday Prep

by North American Signs | Oct 25, 2023 | Brand Impressions, Increase Sales, Sign Roi, Signs As Advertisement, Site Enhancement

It’s that time of the year… time for gifts, decorating, family gatherings, and, oh yeah… shopping! Especially for the weekend after Thanksgiving—where stores go back into the black with holiday sales—retailers must be ready for the rush. Holiday prep includes more...

Economic Value of Commercial Signage

by North American Signs | Jun 16, 2021 | Brand Impressions, Economic Value Of Signs, Increase Sales, Sign Design And Function, Sign Roi, Signs As Advertisement, Site Enhancement

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the increased economic value...

Using Pre-Attentive Processing in Sign Design

by North American Signs | Jan 29, 2021 | Brand Impressions, Economic Value Of Signs, Increase Sales, Sign Design And Function, Signs As Advertisement, Site Enhancement

  Digital media experts estimate that in 2024, the average person will see about 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. As you’ve probably guessed, the internet is responsible for this dramatic shift. The...
Six Ways: Signs Can Increase Your ROI!

Six Ways: Signs Can Increase Your ROI!

by North American Signs | Apr 3, 2019 | Brand Impressions, Economic Value Of Signs, Increase Sales, Sign Roi, Site Enhancement

While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news is there’s no need to worry, we’re here to keep you up to...
The Changing Retail Space: How Signage Can Impact the Retail Experience

The Changing Retail Space: How Signage Can Impact the Retail Experience

by North American Signs | Dec 17, 2018 | Increase Sales, Sign Design And Function, Sign Roi, Site Enhancement

The recent “death of retail’ hype may not be as accurate as many once believed. Recent reports are showing a 5.8% increase in spending from last year, and the strongest growth since 2011. As numbers from Black Friday and Cyber Monday come in, we find ourselves...

Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs

by North American Signs | Oct 16, 2017 | How To Buy Signage, Increase Sales, Sign Design And Function, Signs As Advertisement

The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases...
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