5 Principles of Wayfinding Design
Wayfinding helps people navigate spaces by answering three questions: Where am I? Where do I need to go? How do I get there? For businesses, effective wayfinding improves customer satisfaction, increases sales, and ensures safety. Here’s a quick breakdown of the five...
Static vs. Digital Signs: Long-Term ROI
When choosing between static and digital signs, the decision boils down to cost, flexibility, and engagement. Static signs are more affordable upfront and ideal for permanent messaging, while digital signs, though pricier initially, deliver higher customer engagement....
The Ultimate Guide to High-Rise Building Signs
We often say your signage is your best (and most underrated) salesperson. This is true of High-rise building signs are massive displays installed on tall buildings, designed to boost brand visibility across cities. These signs, often illuminated or digital, can be...
Top Sign Materials for Outdoor Business Signage
Your outdoor business sign is more than just a marker – it’s a critical tool that can attract customers and shape their perception of your brand. With 76% of consumers admitting they’ve entered a store solely because of its signage, choosing the right material...