Lineage Logistics
Onsite Rebranding in Record Time
Lineage Logistics needed a sign company to quickly rebrand dozens of newly acquired locations nationwide, while maintaining a cohesive brand identity.
The Challenge
Lineage Logistics, a rapidly growing national cold food storage chain, was in need of a sign company to rebrand over 40 newly acquired locations across the country by the end of the first quarter of the year. Lineage was looking to maintain a uniform and consistent brand image all over the U.S. with quick location conversion.
After considering our capabilities and the scope of the job, North American Signs was awarded the opportunity to assist them with this challenging project.
The Solution
North American Signs committed to meet the tight completion timeframe by providing effective coordination and communication with Lineage, from design, to manufacturing, to installation.
As the project requested, all 42 unique locations were successfully rebranded within the first quarter. The end result? High quality signage that met brand guidelines, all delivered with service that was second to none.