Built on 90 Years of Signage Expertise.
Since 1934, North American Signs has helped brands create lasting visual legacies. Our history gives us more than experience. It gives us perspective, helping us understand what brands need from a signage partner and how to guide projects from idea to installation with confidence.
From left to right, Tom Yarger, Joe Bacman, Bill Chenoweth, Bill Oiler, Noel Yarger, Dick Crawford, Jim North, and Don Jesswien.
We Protect Your Brand.
Your signage is a direct extension of your identity. We manage the details so every location reflects your standards accurately.
We Solve Problems Early.
Our decades of experience help us spot issues early, reduce delays, and keep signage programs moving smoothly from start to finish.
We Act As A True Partner.
We communicate clearly, manage expectations, and protect your standards at every step so your team can move forward with confidence.
Our History.
North American Signs was founded in 1934 by Maurice P. Yarger under the name South Bend Neon. Today, the company is led by the founder’s grandson, John Yarger, with the active involvement and counsel of Noel and Tom Yarger.
Our early years focused on neon signage for local automotive dealers and retail businesses. As technology evolved, we evolved with it. We were early adopters of plastic-faced signs illuminated by fluorescent tubes, and we later became an industry leader in energy-saving LED signage.
In the 1970s, North American Signs expanded its focus to national and regional chain accounts. That shift was a bold move at the time, and it positioned us to become a leading provider of managed signage programs for multi-location brands. Today, we serve organizations and industry leaders across the country.
F.A.Q.
What is your signage process?
Our process is built around clear communication, proactive planning, and consistent execution from kickoff through installation.
Every project is different, but most signage programs include planning, design, permitting, fabrication, installation, and final coordination. Depending on your scope, our team can also support surveys, landlord approvals, multi-location reporting, and ongoing project management.
The goal is simple: deliver signage that is accurate, professionally installed, and aligned with your brand standards.
How long will my project take?
Project timelines vary based on the type of sign, number of locations, permitting requirements, approvals, production needs, and installation scheduling.
Some urgent projects may move within a few weeks, while larger or more complex programs can take several months. Our team will help you understand the expected timeline once we know more about your scope, location, and project requirements.
We focus on moving efficiently while protecting quality, compliance, and your brand standards.
How do you handle communication and reporting?
We keep communication clear, consistent, and aligned with how your team prefers to work.
For single-location projects, this may include direct updates by email or phone. For larger programs, we can provide scheduled check-ins, project tracking, status updates, and customized reporting to help keep timelines, approvals, and next steps organized.
Our goal is to make sure you always know where things stand and what comes next.
Do you use subcontractors or manufacturing vendors?
Yes. When needed, we work with trusted manufacturing and installation partners to support projects across different regions and markets.
North American Signs manages the process, coordinates the work, and holds our partners accountable to your project requirements and brand standards. Our vendor network helps us support multi-location programs while maintaining consistency, quality, and reliable execution.
How involved would I be in the process?
Your involvement depends on how your team prefers to work.
Some clients want frequent updates and approval checkpoints. Others prefer us to manage the details and only bring them in at key decision points. Either way, we’ll align with your expectations and request input where it matters most, including artwork, site details, approvals, and installation coordination.
Our job is to make the signage process easier while keeping your project on track and on brand.
Performance-Rated Vendors
Sites Served Annually
States Served
Years of Experience
Meet The Team.
Behind every successful signage program is a team that knows how to execute. Our people bring experience across design, fabrication, project management, logistics, and installation coordination.
We believe strong results come from strong relationships. That starts with real communication, clear ownership, and a team that follows through.
“Our Goal is Helping You To Achieve Yours!”
Better Signage Starts With Better Insight
Stay informed with monthly insights from North American Signs, including signage trends, project stories, industry updates, and practical tips for planning better sign programs.
John Yarger
President & CEO
Mike Major
CFO, Treasurer
Jonathon Yasko
Director of Sales & Client Services
Rhianon Huff
Director, Sign & Facility Services
Kyrsten Smith, SPHR
Human Resource Business Partner
Scott Sindle
Head of Project Management
Alan Eiker
Regional Installation & Service Manager
Brittany Nelson
Design Manager
Lisa Kobel
Business Development Exec.
Tony Nemeth
Business Development Exec.
Mike Dutton
Business Development Rep.
Tori Homann
Marketing Manager
Associations & Memberships.
North American Signs has been recognized for leadership and service across the signage industry. We were the first area firm to join the International Sign Association and have contributed through committee participation and professional service. We are a long-time member of World Sign Associates, an organization of signage leaders known for high professional standards. Our leadership team has received multiple national, state, and local awards, including the International Sign Association Kirk L. Brimley Distinguished Service Award, presented to Noel Yarger in 2012.
Trusted by America’s Top Brands.
With over 90 years of expertise, a vetted national network, and a commitment to safety, we deliver dependable solutions at scale. You get dedicated project management, ensuring the personalized support and accountability needed to protect your brand.
Over 90 Years of Expertise.
We’ve built a legacy of reliability and know-how at a national scale that local competitors cannot replicate.
Vetted National Network.
Our network of 3,000+ certified technicians means local expertise with national accountability.
Safety & Compliance.
We manage all risk to protect your brand, ensuring strict compliance with all OSHA, ADA, and local codes.
Total Project Management.
You get a single, dedicated account manager who understands your brand standards and your portfolio.
Simplify Your Signage. Strengthen Your Brand.
Talk to a national signage specialist today and discover how simple brand consistency can be.